What is Alexa.com?
7 Best Alexa.com Alternatives to Evaluate Website Ranking and Traffic (2022)
1. Semrush
Launched in 2008, Semrush is a popular content marketing platform with powerful tools for website analysis and SEO. Semrush has an extensive set of features to help you with SEO, market research, and even paid search campaigns. Trusted by digital marketers around the world, Semrush is a viable alternative to Alexa.com for keyword research and traffic analytics. Semrush subscription starts at $119.95 for individuals and $449.95 for businesses.
Check out Semrush (7-day free trial, starts at $119.95/month)
Excellent keyword research toolsRank trackingBacklink trackingCompetitor SEO analysis
Steep learning curveOne user per account; $45 for additional usersAdditional features can get expensiveRequires an account to access the service
2. Ahrefs
Ahrefs is another household name in the digital marketing space and a popular substitute for Alexa among SEO experts. You can use this platform to optimize your website, see how your website fares against the competitors, explore keywords, track site ranks, and more. With over 11.8 billion keywords across 10 search engines, Ahrefs is renowned for quality data metrics to give you actionable insights. If you truly want to explore the complete feature set, the pricing starts at $99/ month and goes up to $999/ month for enterprise access.
Check out Ahrefs (7-day trial at $7, Starts at $99 per month)
Keyword research for 10 search enginesRich datasetCheck ranking historyKeyword rank alerts
No free trialNot meant for beginners
3. Similarweb
If a pure website traffic comparison website is what you are after, Similarweb is what you should try without fail. Using Similarweb, you can view the global, country, and category ranks of websites of your choice along with the engagement and region-wise traffic metrics.
You can also check out the direct competitors and compare their ranks and engagement rates. If your primary use case for Alexa.com was comparing website traffic, you should consider Similarweb as a capable alternative. You can also opt for the enterprise plan for unlimited results per metric and up to 3 years of web traffic data.
Check out Similarweb (Free, Starts at $200 per month)
Vast datasetMultiple data pointsExport results
No mobile appExpensive enterprise plans
4. SpyFu
Another Alexa.com alternative worth trying out is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view PPC keywords of competitors, check competitor backlinks by keyword, and much more.
Once you have gathered the data, you can choose to export them as an Excel file, CSV, or PDF. While the free version has a decent set of features, the premium subscription gives you unlimited access to data, data exports, over 10 years of historical data, and API access.
Check out SpyFu (Free, Paid version starts at $33/month)
Great for competitor analysisKeyword researchUseful free plan and affordable paid plans
UI is a bit clutteredCan get a little overwhelming for beginnersNo full version trial
5. Moz Pro
Moz Pro is a full-fledged SEO suite with multiple tools, including link explorer, keyword explorer, and rank tracker. The company has also added a crawl feature to highlight content issues that could use optimization on your website. While Moz Pro is not an exact match (or alternative) to Alexa.com, it has powerful tools to optimize your website and track your site’s ranks. Moz Pro starts at $99 per month and goes up to $599 per month.
Check out Moz Pro (30-day trial, starts at $99/month)
Keyword researchRank trackingLink research
Expensive plansNot ideal for beginners
6. Serpstat
If you are looking for a service to help with keyword research, analysis of domains, rank tracking, site audit, and competitor analysis, Serpstat has got you covered. Much like Semrush and Ahrefs, you get all of the standard features you would expect from an SEO tool. However, the data volume might not be as vast as the competition. As for the pricing, it ranges from $69 to $349 per month.
Check out Serpstat (Free, starts at $69/month)
SEO competitor analysisPage auditKeyword research
Keyword difficulty may not be accurateLacks unique features
7. Ubersuggest
To sum up our list of the best Alexa.com alternatives, we have Ubersuggest. The key features of Ubersuggest include domain overview, dashboard of top-ranking pages, keyword suggestions, content ideas, and backlink history. While the service is not as feature-packed as Semrush or Moz, Ubersuggest is beginner-friendly and gets the basics right. Check out Ubersuggest (Free, $29/month)
Free version has sufficient toolsClean UIBeginner-friendly
Not too advancedLimited backlink history
Try out the Best Alternatives to Alexa.com Traffic Analysis Site
Alexa.com has long been one of the most convenient ways to analyze your web traffic. While its retirement will be sorely missed, there are feature-packed alternative solutions to help fill the gap. If you were on the lookout for a website like Alexa.com, we hope this guide helped you. In case you think a similar service should be on this list, let us know in the comments section below, and we will test it out.
